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FOLLOW THE Metrics ASO ROAD

Metrics ASO leaders spent years learning, practicing, and mastering the field of performance marketing. They are the go-to people for the latest information, best practices, and innovative solutions. Their knowledge and skills allow them to tackle complex problems and find creative ways to overcome challenges. They inspire others to learn and grow, and their contributions to their respective fields have a lasting impact on Metrics ASO.

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OUR MISSION
We collaborate to make Metrics ASO the world’s preferred and most respected performance marketing brand.
PAINTING THE WORLD METRICS

With an expanding global presence, we support the growth of companies across markets.

12+ million

annual app installs

600+ thousand

annual paying users

18+ billion

annual ad impressions

27%

annual growth in website revenue
Our Story
2013
Metrics ASO is founded by Gal Bar and Shai Karmi and goes on to become a global leader in digital performance marketing.
Metrics ASO’s Tech team is formed and goes on to develop revolutionary, growth-supporting technologies
2014
Metrics ASO forms its ASO team and quickly becomes a pioneer in the field
2016
Business of Apps lists Metrics ASO as a top user acquisition agency and top App Store Optimization agency
2017
Metrics ASO launches proprietary marketing technology
mobyaffiliates lists  Metrics ASO as a top mobile app marketing agenc
2018
Metrics ASO is featured on national TV
2019
Metrics ASO Alerts is launched to empower Account Managers with live signals
Say cheese hi! To Metrics ASO’S leaders
Gal Bar

Gal BarView

Co-Founder & CEO

Gal Bar

Co-Founder & CEOO
Gal has over 16 years of experience in online marketing and holds a B.Sc. in Computer Science from the University of Haifa. He found his passion in building sophisticated marketing technologies rather than coding websites and apps. Gal now leads marketing and technology teams and is also known for making unique desserts that no one wants to eat.
Gal Bar

Shai KarmiView

Co-Founder & CEO

Shai Karmi

Co-Founder & CEOO
When Shai isn’t off-roading in old Jeeps or dirt bikes, he leads finance, creative, and innovative projects with over 16 years of experience in online marketing. He has a BA in Social Sciences from Ra’anana College. After exploring several business ventures, Shai found his true calling in his current leadership role.
Gal Bar

Lee SpunginView

VP Growth - US

Lee Spungin

VP Growth - USO
Lee Spungin has 12 years of experience leading teams in digital agencies and large advertising firms, focusing on igniting results to ensure partners' success and fostering meaningful relationships with both existing and new partners. She is now the VP of Strategic Partnerships in the US and is an avid foodie on a quest to conquer NYC's thriving culinary scene.
Gal Bar

Shaked MosheView

HRBP

Shaked Moshe

HRBPO
Gal Bar

Nitzan Apfelbaum SassoonView

Head of Finance

Nitzan Apfelbaum Sassoon

Head of FinanceO
Nitzan has 8 years of financial experience in the digital media industries, working at high-growth, pre-IPO, and publicly traded companies. She holds a BA from the Hebrew University and now leads the Corporate Finance team. Nitzan is also known for making a mean carrot cake.
Gal Bar

Hila KellerView

Head of UA

Hila Keller

Head of UAO
Hila has 6 years of experience in performance marketing, user acquisition, marketing analytics, and campaign management across various industries. She holds an MBA in Leadership from Tel Aviv University, an MBA in Business Management from ONO Academic College, and a B.Sc in Social Science from Bar Ilan University. She now leads the User Acquisition team and enjoys dancing salsa in her free time.
Gal Bar

Noa MillerView

Head of Creative

Noa Miller

Head of CreativeO
Noa has over 10 years of experience in creative and advertising fields. She holds a Master's degree in Communications from Florida International University. Currently, she leads the creative services team and is passionate about traveling with her family.
Gal Bar

Tzippi LasryView

Head of Business Development

Tzippi Lasry

Head of Business DevelopmentO
Tzippi has 6 years of experience in performance marketing, business development, and growth. She holds an MBA from Bar Ilan University. Currently, she leads the business development and sales team and enjoys traveling around the world.

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